Davon Holmes
PhD Candidate in Marketing
Georgia State University
I am a PhD Candidate in Marketing at Georgia State University, J. Mack Robinson College of Business.
My research interests:
Virtual Consumption: Virtual Influencers, AI in Advertising, Services
Consumer Well-Being: Authenticity, Transformative Consumer Research, Identity
unpack what drives choices and connections in today’s dynamic marketplace.
Whether it’s exploring the impact of virtual influencers or the nuances of authenticity in consumer behavior, my work aims to generate actionable insights that bridge the gap between theory and practice.
I teach Marketing Management to undergraduate students at Georgia State University.
Manuscripts Under Review & Selected Working Papers
Davon Holmes*, Barbara Duffek*, and Naveen Donthu “Beyond Visual Realism: The Role of Ownership in Virtual Influencer Authenticity and Engagement.” Status: Revised and Resubmitted at Journal of Business Research
Tessa Garcia-Collart, Ellen Campos Sousa, Ryan Cruz, Ludovica Scalco, Smriti Kumar, Davon Holmes, Amanda Spry, Eda Anlamlier, Ahmet Kocak, and Nelson Amaral “Managing the Hedonic-Eudaimonic Happiness Tension: The Marketplace Happiness Framework for Transformative Consumer Research.”
Status: Accepted at Journal of Public Policy & Marketing